Go to https://www.udemy.com/go-to-crowdfunding-guide/ for the full course.
Full subtitles available in this youtube video and the course itself.
Now, I’d like to talk about the U curve.
It’s a very interesting graph and, psychologically, what’s going through the campaigns.
We see here the action at the beginning — everyone is excited because you get lots of support, people are talking about you on Facebook and Twitter, and then they contribute.
The stress that you had in the beginning about making sure…
not really sure if you’re going to make it.
There is a little anxiety.
At the same time, contributions are very high.
For all crowdfunding campaigns there is a plateau.
When you’re not news anymore.
People have gone to other crowdfunding campaigns, or there are other projects that they are interested in.
So you don’t get as many contributions as before and that means that you are going to be a little bit more creative in what you are doing to make those contributions up again.
At the end, seeing the deadline, you’re going to see people who have saved and bookmarked your crowdfunding campaign, who have reminders and who are going to contribute a little bit more.
In terms of the revenue, in terms of the contribution that you get, for every campaign you are going to get a little bit more at the end.
So what do you do — if you see that curve here, you see that the anxiety’s going to come — what are you going to do in terms of preparation? First, you can do updates, you can do thank-yous.
For everyone that backs your project at the beginning, we recommend that you send an email.
A very specific email, unique, and engaging, saying that “your contribution counts,” that it means a lot to you, and you really want to thank them before the end of the day.
If you thank people, that makes them spread the word and talk about the product more on their social networks.
You can also do a mass email updates.
You can prepare something special to thank all the backers and people who shared your project.
That might be a percentage of the funding goal, maybe 20 percent, 30 percent on the first day.
It can also be relevant press coverage.
It can also be an update of the product that you can share to everyone.
Here is a good example.
As you can see here, we have the project owner.
They have a very quick video.
It was filmed on an iPhone so, you can imagine, it only takes one minute and it’s a really fast upload to YouTube.
Right below, they included all the links to all the coverage that they had.
It’s a very quick page, you see the video, and then what everyone should do is just click on the social media icons and that’s it.
You can also do weekly updates.
That means more updates about the product.
You can reveal new perks, you can include new stretch goals.
Maybe the campaign itself can be rewritten with a new page.
You can also announce new press and blog coverage, and do sharing contests, and include all the funds into the process.
All of that is done to maintain passion and fight against the U curve.
Make sure that the people who want to contribute — if they have questions, if they’re not sure — make sure they contribute as soon as possible.